Every year, Belief Wedding Creators gathers its members for an international meeting and mastermind event for wedding planners: Belief Retreat. It is a 3-day event for deep business talking, aiming to create a transformational experience for all of those in attendance. It is the best opportunity for professionals who are seeking to boost their wedding businesses.
“The biggest difference between the Belief Retreat and other conferences is the number of attendees and a practical program, so people leave the event with tons of ideas to implement and a plan for the next steps. For the professionals, the best part of the Retreat is the possibility to connect with people from all over the globe, share experiences and create more international business opportunities. It’s deeper, intense and intensive”, says Giovana Duailibe, CEO of Belief Wedding Creators.
Every edition, we can take powerful lessons from our members. See what the international wedding planners have been discussing and how can make your wedding business grow:
“Sometimes you have to take a step back to learn who you and your company are”, says the wedding planner Jacqueline Vazquez, from New York. For her, entrepreneurs should always take a time to think about who they are, because as a wedding planner, your brand should reflect who you are. “A personal brand is a combination of skills and premises. You have to understand what differentiates you from other professionals, what makes you special, your experiences and unique value”, Jacqueline states. The wedding planner also reminds that is also important to figure out your reputation. “What does people say about you? What are you known for? Once you understand all of these, you can create your own plan and your brand statement”, tells Jacqueline.
Take some time to do a very simple exercise: get a piece of paper and describe who your client (or ideal client) is. Where do they live? How old are they? What is their job? What do they like? What are their hobbies? How did they find you? What kind of wedding will they have? What kind of clothes do they wear? This is the exercise that the wedding planner Ilse Diamant, from Mexico, proposed to other attendees of Belief Retreat. “This is what big brands do to engage with their clients. The way we sell weddings today has to do with experiences. And the only way you can create an experience is when you create a story. This exercise will help you to reach them. Once you know who they are, you can follow Instagram accounts that are related to what your clients like, you can choose the best way to talk to them”, she tells. The wedding planner Judy Amado, from Panama, also adds that is important to wear the business in a way to create identification with your client. “Who is the client willing to pay for your services? Who are you serving? What kind of person do you want to be for them? What kind of niche do you want to work with? Who you are has to do with your client. If you want to have different clients, you have to change yourself”, she mentions.
Most couples who are getting married today are from the “millennials generation”, so it is almost impossible not to talk about them during the Belief Retreat. See some major characteristics:
Since we’re talking to millennials, your social media channels are really important and you have to update it frequently. Wedding planners believe that you need to change the way you see Instagram and social media, since most of your clients are millennials. Check out some tips to use it:
If you want to boost your business, you must have in mind that every wedding is supposed to be unique. “Clients are never the same. People is never the same. They have different roots, cultures and religions. We all love each other in different ways. So, to get out of the box is the most important thing in the wedding industry nowadays. If we don’t do it, all weddings will be the same. We have no other way to go – if the industry continues to go on this way, we’ll all die as professionals”, says the wedding planner Rui Mota Pinto, from Portugal.
To change this scenario, Rui suggests getting to know the clients very well: “We need to understand who they are, where they were born. In the first meeting, I don’t want them with the phones, I don’t want them showing me pictures of other weddings. At first, I need to know who they are. We have characters, a story – I like to call it a love book. I need to know who they are as individuals, who they are as couple and who they will be after the wedding. I do tell love stories – it makes no sense to make it without a title, so all my weddings have a title”.
Rui also likes to see wedding planners as dream makers. “We all can be inventors of something – innovation is part of the process. Sometimes people are scared to do this. It is safe to be in the box, each time I get out of the it, I risk my reputation – is doing something that it is not expected bad? The fact is that today it is a necessity – we really need to do it. There is no right or wrong. Don’t worry about that people is going to say that you are wrong. Rationality is the shortest path to mediocrity”, advises Rui.
One lesson the wedding planner Judy Amado has left to all attendees of Belief Retreat is to not be afraid of other competitors. “Do not fear competition. Every day we have new competitors. Do not compare yourself to them or to the amount of money they charge. You are your own biggest competitor”, she claims. Also, Rui adds: “My brand is not what I have done, people don’t know what I am doing tomorrow”.
For the wedding planner Judy Amado, business and passion should always walk together. “I am from the Baby Boomer generation and they used to relate man to business and woman to passion. But you should never wake up to do something that you don’t want to. You have to be flamboyant; you have to be passionate”, she states. Rui also believes in that: “We have to be happy with what we are doing – because we’re working with happiness, we’re telling happy stories”. Jacqueline agrees with that premise: “You have to find your purpose to do what you are doing. Do it with passion or not at all”.
To boost your wedding business, it is always important to take some time to think about it and your goals for the next year. “How many weddings you have to do to reach your break-even point? Do you know how many clients do you need to survive? How many businesses do you want to do with this amount of money? How many days do you want to work? How much do you want to grow? This is business. You must answer all these questions and commit yourself to reach your goals”, explains Judy.
Yes, you did not read it wrong. This was the biggest message that Judy Amado left to other attendees. “When I was a young lady, I got a job because I asked for a higher salary. After some time, my boss told me that he hired me because he thought that I had ‘balls’. So, you have to believe in yourself and in your business first for others to believe you”, she concludes.
For the wedding planners willing to boost their businesses and exchange experiences with worldwide wedding planners, check out some info about the next edition of Belief Retreat.
* All photos by Fabio Fistarol
Belief Wedding Creators is a content platform and education for wedding planners, designers and coordinators. Led by Giovana Duailibe, the community has members in 5 continents and the goal is to get solid results by connecting and educating people worldwide.
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